Barack Obama’s Chief Digital Strategist, Joe Rospars, and Stephen Muller, the Obama campaign’s Video Director, offer an overview of how the campaign managed to unite and mobilise 13 million online supporters toward a single goal of electing President Obama.
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Social media is definitely set to redefine how politicians structure their campaigns, and may determine the winner of an election long before the votes are counted. This demonstrates the power of social media and how individuals become campaigners by sharing, liking and commenting on clear, simple campaign messages.
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Shifting sands and shifting finances. An eyes wide-shut article about what some of our most loved and respected brands have been up to with the Australian tax-payers money.
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Metro Trains’ ‘Dumb ways to die’ cartoon is the fastest spreading Australian viral brand hit of all time, YouTube has confirmed.
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Our very own Jennifer Tucker on the expert speaker panel of the AIMIA, for Pitching & Managing Government clients.
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