It’s quite common to hear about a business idea or product without a brand. But what about a brand without a product?
Ben Pieratt, the same guy who brought us svpply.com, has created a brand with the sole purpose of selling it.
It raises the curious question, can the design come first? Can a brand create the product?
This is very new to me, and I’m not sure if I 100% agree with the concept. It’s innovative, for sure, and it’s creating quite a conversation, but is it misunderstanding the relationship between a brand and it’s product? Or, is it potentially opening up exciting new opportunities for graphic designers worldwide?
What do you think?